My Experience as a lululemon Ambassador
In August of 2017, a group of friends from lululemon sat in the back row of a cycling class I was leading. I was told they were coming for a team building exercise. At the end of the class, they each held up a sign that spelled out “AMBASSADOR?” My husband and kids walked through the door holding a hand-made sign saying, “Please say yes!”
I wouldn’t dream of saying no.
That evening, I googled lululemon ambassador. What exactly did I say yes to? I found very little information. In the following weeks, I asked the local store Managers what to expect. The answer was “You can expect as little or as much as you put into it.” I decided to put in everything I had.
Top 3 questions I’m asked:
Do you get a bunch of free clothes? No. I receive a gift card at the beginning of each year in my two year term. I can use the gift card as I see fit. I also receive a discount on purchases for myself.
Do you get paid? No. I do not get paid or have a budget for community events or projects. I do have access to lululemon trainings and initiatives to help me grow as a fitness professional. I also have an invaluable support network.
Did you apply or campaign for it? No. I had no idea that it was coming. The ambassadorship varies with each store but always starts with a relationship. I had a strong foundation with my local store leadership and expressed interest in diving deeper into our mutual community. I had a few ideas to do that but no clear vision to execute.
A little background on Valley Sweat Life:
In the Spring of 2017, I reached out to our local magazines and asked for a section on health and fitness. Boutique fitness was just taking off in the Central Valley and I wanted to be a part of it all. I wanted to do the workouts, read about them, write about them, live it all. With a degree in Journalism and a few years in the fitness industry, here was a chance for my worlds to come together.
Unfortunately, print needs funding and the magazines weren’t as excited about a fitness section as I was.
At the same time, I was feeling the backlash of a competing fitness studio. Until now, competition felt healthy and invigorating.
Was there a way to bring the fitness community together, help grow the market and share our collective passions for health and fitness?
I shared these ideas with my friend Brittany, the Manager of lululemon, one morning following the ambassador invitation. Her answer, “Just do it. Start anywhere but just do it.” This was the beginning of both Valley Sweat Life.
I refer back to these two quotes often:
“You can expect as little or as much as you put into it.” – Lexi Bates
“Just do it. Start anywhere but just do it.” – Brittany Muhareb
The ambassador invitation feels like a big, fat “Hell yes I feel you!” from your community
Highlights of my ambassador journey:
I Feel You. Group fitness instructors are, in our souls, artists. We are working to create an experience greater than the movement itself. Art is subjective though and we are sometimes left wondering if you’ve felt our vision. The ambassador invitation feels like a big, fat “Hell yes I feel you!” from your community. It lends credibility to your name and opens the doors for greater opportunity.
Personal Development. Vision and Goals is a workshop open to everyone in our community. I did my first one at a retreat in Huntington Lake after a majestic hike through the mountains. I cried through most of it and it changed me forever. I’m hoping to lead this workshop in the future. If you have the chance to attend with me, or anyone else, I highly recommend it.
Breaking Down Walls. I was nominated and invited to attend the Global Ambassador Summit in Whistler, BC for four days. This is not a club trip to schmooze top sales professionals. It is a chance to break down barriers to your personal growth and build foundations for your legacy. To be honest, I have a hard time expressing how challenging and revolutionary this was for me. If you go, jump in the lake. If you don’t go, jump in the lake anyway.
In November 2019, I closed my two year term. I met lululemon’s local leadership team in front of Lassen’s market after teaching a cycling class (irony). Tears filled my eyes before I even stepped out of my car to meet them.
“What are you feeling?”
“I’m feeling like it’s all over. I’m feeling like I didn’t do enough, like I wasn’t enough.”
“But it’s not over. It’s just beginning. You have always been enough. You are always enough.”
The goal of the ambassador program is “to support our ambassadors in elevating the world by unleashing their full potential.”
I’m always happy to answer questions about my journey with lululemon, fitness or Valley Sweat Life. You can connect with me HERE.